Merry Christmas from TrustBuilder: Continue to Build Trust this Season

Matt Allen • December 9, 2025

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As another year draws to a close, our team at TrustBuilder wishes you and yours a very Merry Christmas! We hope you have a warm and meaningful holiday season filled with good times spent with those who matter the most to you.


We strongly embrace having an attitude of gratitude in all our relationships throughout the year, but the holidays, especially, prompt us to be filled with thankfulness, reflection, and connection, values that resonate deeply with our mission to help organizations measure, understand, and strengthen trust with their teams and customers. Building trust isn’t just about improving your bottom line, though that’s a welcome by-product. It’s about building a team culture in which everyone in your organization thrives personally and professionally.


For many organizations, December marks a natural pause, a time to celebrate milestones and express appreciation. Beyond your festivities, remember that this time of year presents you with a powerful opportunity to intentionally build trust within your organization. The best leaders don’t just celebrate the season; they use it to reinforce the culture they want to carry into the new year.


1. Reflect on Progress, Not Just Performance


Sometimes in our goal setting, we often forget that the journey is at least as important as the destination. This is an important time to reinforce that message: progress, not perfection or some arbitrary sales or revenue target, is very valuable. As you close out the year, look back on how your organization has evolved and grown: What new capabilities were built? What challenges were met with resilience? Whose quiet consistency made the difference?


Acknowledging growth, not just outcomes, sends a strong message: we trust and value the effort behind our successes and growth. That message carries more weight than any end-of-year report full of numbers.


2. Recognize Contributions that Build Trust


Recognition is one of the most powerful ways to strengthen trust, but recognition is not just for the most, best, or biggest. When you highlight not just what was accomplished but that it was achieved with teamwork, integrity, care, cooperation, and collaboration, you reinforce the values of your organization.


Rather than defaulting to generic or automated messages, personalize recognition. Have senior leaders share authentic stories of moments when trust was demonstrated in action, whether that’s a frontline employee going the extra mile for a customer, or a team that stepped up for each other when it mattered most.


3. Celebrate with Purpose


Holiday celebrations aren’t just a nice-to-have; they matter a lot if you put intention and effort into them. They can shape how people feel about their workplace heading into the new year. A thoughtful gathering or shared experience can strengthen relationships, rebuild morale, and remind teams why their work matters.


As Inc. magazine recently noted, a well-designed holiday celebration can boost motivation, strengthen culture, and deepen connection. The key is intention: focus less on extravagance and more on connection, gratitude, and shared purpose. When done right, the celebration itself becomes a trust-building moment, one that signals care and confidence in your people.


4. Carry the Momentum Forward


Trust is not seasonal; it’s cumulative over day after day of work. The end of the year offers a chance to set the tone for what’s next: to recommit to transparency, consistency, and shared accountability. Small gestures, whether personal notes, moments of listening, or acts of generosity, create ripple effects that last far beyond December.


From all of us at TrustBuilder, thank you for the work you do every day to build organizations rooted in trust. May your Christmas be filled with connection, gratitude, and hope, and may the year ahead be one of continued progress and purpose.


Merry Christmas and Happy New Year from
your TrustBuilder team!

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